Agencies that are 100% committed to (and focused on) implementing a dedicated CNBD (cold new business development) programme.
Agencies that have allocated sufficient budgets to carrying out specific CNBD activity.
Agencies that understand that CNBD is primarily about nurturing relationships and building trust with brand decision makers which can take time but when executed correctly, will produce significant and sustainable ROI.
Agency owners and Creative Directors that would love an opportunity to engage with key decision makers at brands and acknowledge that it is themselves (the practitioner) who will ‘sell’ the agency in the most compelling way to prospects.
Agency owners who want to save considerable time and money by outsourcing their CNBD pursuits.
The Ingress service is not for:
Agency owners who employ Business Development Managers to attend new business meeting on their behalf.
Agencies looking for immediate, short term financial gains via a multitude of quick medium/high value business wins from top FTSE and/or challenger brands. (Speaking with 20 years’ experience, this cannot be done)
