If you understand the importance of planning for long term sustainability, then your business will most likely be able to survive the negative impact of external factors. The quality of your New Business Sales pipeline is essential to this sustainability.
What’s the impact of not doing this? Think about the unprecedented fallout businesses have experienced from the COVID-19 pandemic.
I help agencies secure growth by adding value to their strategic and tactical New Business initiatives in the following ways:
- Creating a compelling and impactful agency proposition to take to market, one that allows me to get your agency noticed by the brands you want to work with and more importantly, that you should be working with.
- Procuring quality opportunities for you to meet with decision makers at these Brands so you can either discuss a live brief they have or listen to their challenges, diagnose problems/prescribe suitable solutions, impress them with your expertise and demonstrate why they should be working with you.
- Advising on New Business planning and strategy – including how to utilise LinkedIn to grow your business – ensuring that, once lead times allow, prospects eventually become clients.
- Building and maintaining a strong and healthy New Business pipeline for you, consisting of generated leads, nurtured leads, qualified leads and closed leads.
- Providing ‘the human touch’ when engaging CMO’s and those with similar decision-making clout so that the first contact they have with your agency is considered sincere, impactful and acts as the catalyst for genuine trust to be established and nurtured.
- Alternatively, if you are looking to take your Lead Generations initiative in-house, then I can provide you with a concise New Business strategy/plan of action to ensure efficiency and productivity.
